For Immediate Release
WICHITA, Kan., Sep. 4, 2012 – Touchpoint Dashboard, LLC (TouchpointDasboard.com) today announced the release of its new customer journey mapping software, Touchpoint Dashboard. Touchpoint Dashboard is the first web-based SaaS application of its kind available on the market today.
Designed by a team with more than 50 years of combined customer experience management experience, Touchpoint Dashboard’s automated and intuitive customer journey mapping system allows companies to easily map all of their customer touchpoints, as well as to visualize and better understand how customers interact with and feel about their businesses. The software helps companies see where they fail to meet customer expectations and how those shortcomings affect their bottom line. Touchpoint Dashboard enables companies to see and objectively prove what activities and processes are costing them most in terms of loyalty, retention and profitability so they can determine where to strategically invest resources and make improvements.
“Businesses, industry analysts and consulting practitioners are increasingly promoting customer journey mapping as an effective tool for understanding customer needs and improving products and business operations,” said Anne Cramer, co-founder of Touchpoint Dashboard. “However, they are telling us that they are frustrated with the inefficiencies associated with traditional mapping methods,” she said. “There is a significant and growing need in the marketplace for an easy-to-use journey mapping tool that delivers action-oriented business intelligence. We are thrilled to be the first to bring such an application to market,” Cramer said.
Unlike other mapping tools, Touchpoint Dashboard allows multiple parties to participate in the mapping process without the need to purchase additional software licenses. Additionally, the tool delivers “dashboard views” of information and reports that can be quickly customized for different stakeholders, such as executives and departmental teams.
These features are particularly beneficial for consultant-led mapping initiatives and those involving multiple internal participants that work in different locations. All parties can simultaneously contribute to the map design and quickly access the information that’s most relevant to them.
“Touchpoint Dashboard is a powerful visual tool that provides companies the solid facts they need to make smart decisions and build a prioritized action plan for creating a best-in-class customer experience,” Cramer said.
Touchpoint Dashboard software is available for purchase through a subscription licensing model. For more information on the details, please contact us.
To register for a free trail of the software, get started here.
For media inquiries, contact:
Anne Cramer: anne [at] touchpointdashboard.com