As you begin the process of mapping your customers’ and your employees’ journeys, you might be looking for some tools and resources to guide you along the way. While Touchpoint Dashboard clearly provides a tool to simplify the mapping process, we thought it would be helpful for you if we documented not only some of the theory behind journey mapping but also the steps required to create your maps.
We’ve put together a whitepaper to walk you through the customer journey mapping process. This whitepaper also includes some rules and guidelines to help you effectively utilize your journey map(s) to improve the customer experience. We hope you’ll find this paper useful and ask that you share it with colleagues who are also embarking on this journey with you. If we can answer any questions for you or be of any assistance, please feel free to contact us.
To download the whitepaper, click here.