Touchpoint Dashboard sprung from a perceived pain felt by leading customer experience industry consultants and practitioners in building customer journey maps. Most maps in the past have been created using drawing and standard office tools. The result is a two-dimensional experience that might hang on the wall as a poster and be a powerful customer-centric teaching tool, but really is just a snapshot in time that is difficult to interact with and change.
The need for software that would be flexible, interactive and collaborative in this space was apparent. Today Customer Experience is at the forefront of company strategy across industries, and journey mapping is universally seen as an ideal starting point to understand your business from the perspective of your customers, walk in their shoes, collect Voice of Customer and other data and put it all into one place.
Operations – Jim Bergantzel: Jim heads up the operational side of the company. He is a proven business to business and enterprise technology leader. He has experience leading companies such as Tridaq, a SolidWorks value added reseller, through growth and acquisition stages. Jim has expertise running lean start-ups, maximizing profitability, streamlining processes, building teams, and forward-thinking workforce planning.
Business Development – Bryan Surface: Bryan heads up business development and strategic partnerships for Touchpoint Dashboard. He is responsible for expanding the global reach of the Touchpoint Dashboard solution through enterprise adoption of the platform, strategic alliances, and channel partners. Bryan’s background includes software solution selling in the voice-of-the-customer (VOC) and marketing automation space, as well as customer experience strategy consulting.
Advisor – Mike Wittenstein
Background: CX, Branding, Marketing, and Tech,
25 years, 25 countries, 350+ clients, 4 languages
Designer, consultant, speaker (DTM), facilitator
Description: With over $1.5B in sales, clients and audiences benefit from Mike Wittenstein’s out-of-the- box thinking and proven skills. He supplies the necessary human perspective and emotional elements companies need to differentiate their brands through the experiences they give their customers—and employees. His more than 300 presentations and workshops have been the catalyst for positive customer strategy and design shifts around the world.
Experience: Runs Storyminers—a global customer experience and service design firm, launched IBM’s first CX practice while e-visionary, founded one of the world’s first interactive agencies.