Touchpoint Dashboard Moves Office to Boulder, Colorado, Joins Galvanize Startup Community

BOULDER, CO., July 16, 2014 –  Touchpoint Dashboard, LLC (TouchpointDasboard.com) has a new physical address.  The company is now located inside the Boulder, Colo. Galvanize office, located at 1035 Pearl Street. “We are excited about this move to Boulder and joining the Galvanize technology start-up ecosystem.  Boulder has become an entrepreneurial and tech innovation hub, […]

Torturous Touchpoints – What’s Lurking in Your Customer Journey?

I read something today that left me shaking my head in utter disbelief.  You’ve probably heard the story, as it’s gone viral.  It’s about the Comcast customer service call from hell that tech journalist Ryan Block experienced when attempting to disconnect his cable. The call was so torturous, that Block decided to record a portion […]

University of Sydney to Integrate Touchpoint Dashboard Software into Business School Curriculum

For Immediate Release BOULDER, CO., July 15, 2014 –  Touchpoint Dashboard, LLC (TouchpointDasboard.com) will support the University of Sydney’s Business School curriculum by giving marketing students access to its journey mapping platform over the next year. Earlier this year, the University of Sydney Business School’s (http://sydney.edu.au/business) Dr. Rohan Miller asked Touchpoint Dashboard to support his […]

Touchpoint Dashboard Sponsors Walker Cx Summit & Featured in Journey Mapping Workshop

Touchpoint Dashboard is pleased to report that we recently served as a strategic sponsor at the 2nd Annual Walker B-to-B Customer Experience Summit held at the Arizona Biltmore Hotel in Scottsdale, Ariz, April 29-May 1. Walker Information is a renowned organization in the customer intelligence field, and has been for 70 years. We were honored to […]

E Source Launches JourneyHub (white label version of Touchpoint Dashboard)

New Customer Experience Mapping Platform Allows Utilities to Gain Visibility into Customer Touchpoints E Source is pleased to announce the launch of JourneyHub, a journey-mapping platform that will allow utilities to easily trace customer touchpoints, share best practices as a community, and better understand how customers interact with and feel about their utility companies. JourneyHub enables […]

Take the Mystery out of Mapping with our New Journey Mapping Guide

Today, customer experience is at the forefront of company strategy across industries worldwide.  Customer journey mapping is universally seen as an ideal starting point to understand your business from your customer’s perspective, collect voice of the customer and other evidence, and put it all in one place. Journey mapping gets stakeholders on the “same page.”  […]

Tackle Tough Problems with Design Thinking & Customer Journey Mapping

“Most failures in industry are not that people can’t solve problems;  it’s that they’re not always great at identifying the right problems to solve.” – John Kembel, Stanford d.School When John Kembel, founding member of the prestigious Stanford d. School, spoke those words at the recent Boulder Innovation Executive Forum, you could almost hear the […]

Ignite Innovation with Service Design Thinking

Part I:  An Introduction Over the past few weeks, I’ve enjoyed reading various customer experience-related articles and blogs that offer insightful predictions for what’s to come in 2014.  Out of all the reading I’ve done, I’ve noticed a common theme emerging in every forecast… Empathy.  In fact, one excellent post in particular, written by Bruce […]

Customer Loyalty and the Spirit of Christmas

Despite the weather outside being frightful (it’s a balmy 8 degrees Fahrenheit outside my office today), Christmas spirit abounds.  The holiday is just a few weeks away, and extra doses of friendliness, goodwill, compassion and generosity are apparent everywhere. All of this holiday cheer has me thinking about what effect the spirit of Christmas has […]

Touchpoint Measurement 101: Part III

Touchpoint Measurement Challenges As we’ve outlined in Part I and Part II of our Touchpoint Measurement 101 series, a formal, ongoing and consistent touchpoint measurement system forms the backbone of any successful customer experience management program.  But let’s face it.  Touchpoint measurement is not the easiest thing in the world to do, especially if you […]

Touchpoint Measurement 101 Part II: Effective Methods for Measuring Touchpoints

This is the second post in Touchpoint Dashboard’s series on touchpoint measurement.  If you did not yet read the first part, which focused on the importance of touchpoint measurement and why companies should be measuring and analyzing their touchpoints, we encourage you to take a look here. “If you can’t measure it, you can’t strategically […]