Annette Franz Joins Touchpoint Dashboard Executive Team

Touchpoint Dashboard, LLC ( the world’s first and leading customer journey mapping platform, today announced that Annette Franz has been named vice president of customer experience.

In this new role, Franz will design and implement Touchpoint Dashboard’s global customer experience strategy, which includes client onboarding and training, loyalty and retention programs, as well as developing and providing journey mapping consulting services. Franz will also support Touchpoint Dashboard’s marketing and strategic thought leadership activities.

“Annette is a globally-recognized customer experience leader with a proven track record of designing and implementing successful customer experience strategies for a number of well-known companies,” said Bryan Surface, executive vice president of Touchpoint Dashboard. “Her experience uniquely positions her to lead Touchpoint Dashboard’s customer initiatives, and she will be a great addition to our leadership team,”

Franz joins Touchpoint Dashboard with over 20 years of experience in the customer experience field, dating back to the early 1990s, when she cut her teeth at J.D. Power and Associates. In the last 15 years, she has spent time in leadership and consulting roles at several leading enterprise feedback management software companies.

“Over the past three years that I’ve used Touchpoint Dashboard, I’ve been very impressed with the team, the technology, and the vision, and I wanted to be a part of it,” Franz said. “Touchpoint Dashboard is growing at a shockingly fast pace — it achieved 400% revenue growth and surpassed the 100-client mark in 2014 — and the tool brings incredible value to companies. I’m thrilled to be joining the team at such a pivotal time for the company and look forward to helping our new and existing clients succeed with their customer experience initiatives.”