Why Micro-Moments Matter
We’re on the Internet so often that we sometimes forget how much of an impact it has on our daily lives. We rely on our mobile devices to quickly find and access information, and consumers are increasingly reaching for their smartphones to look for and purchase online products at their convenience.
The thought process a customer has before turning to his or her smartphone for help, and what he or she does while making a decision on where to go, what to buy, or what to do can be defined as a “micro-moment.”
Touchpoint Dashboard helps marketers and businesses map and organize these moments to better understand consumer behavior and improve their ability to deliver solutions to customers when they’re making on-the-fly decisions.
Mapping Micro-Moments with Touchpoint Dashboard
Check out the following customer story and view how we mapped her micro-moment journey in Touchpoint Dashboard.
Cathy, a busy entrepreneur, was finishing her pre-work cappuccino while washing her dishes, and she broke her milk frother. After muttering a few not-so-nice words under her breath, she snatched up her smartphone and searched for a replacement part. Although she prefers a specific brand of coffee machine, brand loyalty didn’t even enter her mind. Cathy was in a rush and needed a fast fix. Within minutes, she found a replacement part, purchased it and scheduled overnight shipping. Relieved that the process was quick and painless, Cathy went on about her day.
Here’s an at-a-glance view of Cathy’s micro-moment journey in Touchpoint Dashboard.
To view an interactive version of this map, click here. No login is required.
Get a Grip on Micro-Moments & Improve Your Business
Touchpoint Dashboard can help you understand how micro-moments, like the one provided in the example above, affect consumer behavior and your brand. Our maps can help you analyze your customers’ micro-moment journeys and identify and solve any problem areas. Touchpoint Dashboard can also illuminate opportunities for creating new micro-moment marketing strategies that will set your business apart from your competitors.